It is no surprise that there are always rifts between the marketing and sales department in business, as a matter of fact study shows that half of the marketers are pretty sad with the degree of communication between teams like the sales team too.
Is there anything that can be done? Truly this is not something to just like its chances on hope since your business can seriously suffer. Gratefully, there’s a way that this can be changed through the use technology – Celigo – the smart cloud integration platform as a service is an app for everything.
Communicate and collaborate well.
Nearly all issues that marketers and sales people have with each other comes from a lack of proper communication and collaboration between teams. In cases like this, neither of the team speaks to each other, which can end up ruining your business, and thus you should find a viable solution like Celigo – the smart cloud integration platform as a service is an app for everything, which has a structured channel of communication like slack.
However, communication and team work is important as both department depend on each other to increase sales. Marketers might have all the content needed but require to collaborate with the sales people to close many deals. Both team creating content makes it easier for the sales team to close more sale deals.
Agree on an SLA.
It is important that both teams know where they stand. Thus, the service level agreement is the place you need to start – the document needs to be defined, monitored and measured. Have your team gather and come up with everything from the buyer personas to lead definition, end goals etc – feel free to use Celigo.
Nevertheless, you have to evaluate your SLA agreement over time. This can be done by using some data and analytics to come up with some metric that s able to ensure that the revenue goals, number of leads for marketing and conversion rate stay afloat.
The buyer journey.
Once you’re done working on the SLA, you should get some spare time to define the buyer journey which is the journey taken from the time the product is purchased to the time it arrives at the customer’s house – this can done through the Celigo platform.
This is the most crucial aspect of sales, since most companies fail by giving the sales team the wrong information of a product or a repeat of what they have been hearing over and again from other sales team.
That is why it is important to use platforms like Celigo – the smart cloud integration platform as a service is an app for everything, that can integrate your sales team with the marketing team for easier communication.